The PETRICHOR campaign draws inspiration from the earthy scent that follows rainfall. It celebrates the elegance and timeless design of SAPOR umbrellas. Through carefully crafted photography and short, dynamic videos, the campaign captures everyday moments – from peaceful walks in the rain to the rush of a busy commute. These scenes highlight the umbrella as an essential, versatile companion. The PETRICHOR campaign resonates as a celebration of style, utility, and the subtle beauty of life's fleeting moments. It is a tribute to thoughtful design, blending functionality with understated beauty to create something truly timeless. 

PETRICHOR Campaign
Commissioned by: SAPOR Design
Production: soula films
Art Direction & Styling: 22acts
DOP/Videographer: STUDIO MO